Joao Pessoa Native Roberto Santiago: The Brazilian Mall Tycoon

Legendary, visionary Brazilian entrepreneur Roberto Santiago was born in Joao Pessoa, Brazil. Now he has made the city of his birth one of Brazil’s most socially and economically vibrant areas by building the spectacular Manaira Shopping Mall there. The 92,000 square feet mall has 11 movie theatres, a rooftop concert hall, hundreds of stores, a large gaming area with all the latest games, a huge food court with everything from fine dining to a wide variety fast food options. There’s even a bank, a gym and a college in the mall. Building it has made Roberto Santiago a much beloved figure.


After attending Pio X-Marist College and the University Center of Joao Pessoa, Roberto Santiago got a degree in business administration. He then worked as a popular blogger and went on to start a very successful cardboard box company. The company developed innovative ways to transform cardboard into attractive decorative objects that tourists loves. Santiago then went on to work with Café Santa Rosa where he got even more experience in business management and customer service. In 1987, he began buying the land in Joao Pessoa to build the Manaira Shopping Mall. The mall opened in 1989.


One of the most popular attractions in the mall is the two-story, air conditioned, soundproof, roof-top concert area called Domus Hall. Added to Manaira Mall in 2009, Domus Hall has a state-of-the-art sound system, can hold 10,000 patrons and has setting accommodations for 4,000. The upper floor has private cabins while the lower level is where the biggest events are held. The hall is large enough for concerts, musical festivals, conferences, exhibits, graduation ceremonies, weddings, fairs and huge parties. Domus Hall has hosted incredible concerts featuring top musical acts from Brazil and all over the world attended by thousands of people.


With the success of Manaira Shopping Mall, Roberto Santiago has gone on to build the Mangeira Shopping Mall which opened in 2013. That mall is also located in Joao Pessoa and attracts people by the thousands daily. So many people regularly make their way to Joao Pessoa, a growing number of corporations and businesses are opening branches in the city. Santiago has thanked the people for supporting the malls. He also has a plan to open malls in some of Brazil’s most popular cities including Rio de Janeiro and Sao Paulo. Many have begun to call Roberto Santiago the Brazilian mall tycoon.


Santiago has enjoyed great success and many people in Joao Pessoa see him as a local hero. He has improved the quality of life for a growing number of people in the region. These malls act as an economic engine and social and recreational centers for millions of Brazilian people.