Fabletics Moves Out Into Mainstream

It is safe to say the Fabletics is moving out into the mainstream when it comes to competing with other athletic clothing companies. This is the company that has capitalized heavily on the athleisure wear that is becoming so popular with female consumers today.


Kate Hudson is at the height of the growth for Fabletics, and she appears to have her mind set on becoming a dominant force in the athletic clothing industry today.


A ton of people are talking about the way that Fabletics is growing, and this gives Kate Hudson all the more reason to keep moving ahead with her company. She has become a very visible force in the industry, and people are getting the chance to actually see the way that she has been able to maneuver and make this company work even when she is so heavily connected to the entertainment industry.


She is never wavered in her dedication to her craft in entertainment, but Kate Hudson has continued to work heavily on the business aspect of promoting Fabletics. She has a strong hand in the development process of clothes for Fabletics, and she also has a great amount of interest in the way that this company is being marketed.

There definitely are a lot of things for consumers to take interest in when it comes to the way of Fabletics has transitioned over the years.


In the very beginning there was only access for Fabletics to be a company that was linked to clothing that was primarily designed by Kate Hudson. Today Kate Hudson has transitioned and actually partnered with another celebrity by the name of Demi Lovato. This is a limited partnership, but Kate Hudson has brought Demi Lovato in to add her own sense of style to Fabletics. This gives consumers even more options when it comes to the type of clothes that they have for working out.


It makes perfect sense for people to get connected to this type of company because it actually speaks to a crowd of young consumers that we’re looking for something different like this. It is no longer the company that is just providing clothing options for online shoppers. Today there are so many customers that are interested in this brand that are going to the physical stores. This is what Kate Hudson knew she wanted to do early on. She knew that opening physical stores would be the gateway to even more access to clothes that may have originally been found on the website.


This is what is typically referred to as reverse show rooming in the e-commerce industry. People may go to the website and check out the clothes that are listed online, but they may have a desire to go into a physical store and try these clothes on before they make a purchase. This is what Kate Hudson has factored in as a motivator to open more stores. She knows that some customers that may never shop online will inevitably shop in stores.