Lori Senecal has been the Global CEO of CP+B since the year 2015. She served as the CEO and President of MDC Partners Networks. CP+ B has reformed to a new global agency since she took over. The chairman and co-founder of CP+B, Chuck Porter, said Lori has helped the company transform with nimbleness and flexibility of an entrepreneurial start up.
Under the leadership of Senecal, one of the top highlights was landing the American Airlines Account in the October 2015. TM held the account for 25 years but CP+B, under the leadership of Lori, snagged the account. Porter said that he and Lori are developing the leadership team that will take over upon Lori’s exit, now that the structure has already been put in place. He also states that they take sufficient time when it comes to making thoughtful and careful decisions of the CP+B leadership. Thus, when Lori retires, they will be prepared to continue with the company’s operations. Mr. Porter describes Lori as a loyal friend and a fantastic partner. The Agency has turned to be more effective and smarter because of her leadership. The new generation leadership is also taking shape with Danielle Aldrich being newly elevated to become CP+B West president. CP+B West involve CP+B Los Angeles and CP+B Boulder. Danielle served as one of two previous managing directors for CP+B Boulder, plus he helped in the clinging of the American Airlines account which was credited together with Hershey. More details can be found on Salary.
Senecal says that in each of their ten offices that they own all are ruled by passionate entrepreneurs. That has assisted in building CP+ B markets across the globe. The elevation of new regional leaders has enhanced better sharing of resources flawlessly in all offices across the region. This has benefited clients in bringing them more creative and strategic talents among themselves. The Role of Danielle was expanded after Lori created that role. She embodied the CP+B DNA which is always aimed at uncovering the toughest business difficulties and issuing the boldest solutions in most inventive ways.
Lori Senecal grew up in Montreal and was the youngest in a family of four girls. Her inspiration to venture into the business world was nurtured from her coaching job in high school and college. Through coaching, she learned to be goal oriented, consistent, effective communicator. She earned her Bachelor of Commerce with a sub-specialty in Marketing and Finance in McGill University. Lori was the Global Executive Chairman of KBS, and under her leadership, she expanded the company’s global vision from a U.S focused ad agency to an international player employing over 900 people globally. Before KBS, she served as the president of McCann Erickson in New York and her tenure she helped globally recognized brands like Coca-Cola, BMW, Xbox, and Nestle run successful ad campaigns.
Follow her on Twitter