There is a certain amount of trouble that comes forth when a company does not put forth the right amount of focus towards customers. Chap Stick has a large customer base for a long time, but it only took a short time for a company like EOS to come in and change things, https://www.fastcompany.com/3063333/startup-report/the-untold-story-of-how-lip-balm-upstart-eos-outdid-chapstick. This is now the company that has managed to elevate to the top of the lip balm industry.
EOS is changing things for the better because it brings a level of excitement to lip balm that has never been seen before. It is like a real treat for many women that may have never been able to find a long lasting lip balm to get one that lasts for a long time. It is evident that more people are going to use the Evolution of Smooth because it has a buzz that is strong in social media, especially on Facebook. Celebrities like this, and this has made people take interest in what EOS lip balm is doing.
Millions of units of the lip balm is sold each month. This not something those ChapStick executives were ready for. In fact, most competitors in this industry were not ready to connect with customers the way that Evolution of Smooth connected with customers. It was as if this company had finally moved into a space as an overnight juggernaut. The reality, however, was that this was a company that was rising to the top because there was so much strategic planning in place. Years had already been spent devising the right plans for connecting to Target customers. There were plans for the way that this product was shaped.