Christopher Burch is a man with a passion for both creativity and productivity. He is the founder and CEO of Burch Creative Capital, co-founder of C. Wonder and Tory Burch LLC. He has a long and impressive record as an investor and an entrepreneur. He made his first investment in 1976, starting his illustrious career while still an undergraduate student at Ithaca College.
Christopher Burch has used his instinctive eye to discern products and services of the future. He has started and invested in businesses in varied areas, which has ensured his success. Currently, Burch Creative Capital’s brand portfolio includes businesses like Faena Hotel + Universe, the fantastical resort Nihiwatu and the luxury pre-fabricated homes company Cocoon9, the accessory company TRADEMARK, the fashionable office supply company Poppin and the trendy technology company Jawbone. The company also collaborates with TV host Ellen DeGeneres and her lifestyle brand ED by Ellen DeGeneres.
Needless to say, Christopher Burch has made a career out of being an ardent observer of trends and consumer behavior. He expertly walks the line between creating new and satisfying old consumer desires. When he discusses future tech trends he considers the increased intermingling of technology and fashion as one of the major topics. Technology has decreased in size since the 70s but increased in wearability, personal expression, and popularity. We are increasingly surrounded by technology and therefore we need it to look good, and vice versa. Christopher Burch highlights the fashion designer, Anouk Wipprecht who makes function-driven clothes thanks to technology and Anna Haupt and Terese Alstin who have engineered an airbag system for bikers that is not an eyesore.
At the end of the article, he points to how technology can make fashion more functional, but also how technology can use the fashion industry’s help to create demand. In the case of Google Glass Diane von Furstenberg made a traditional nerd symbol more attractive by having her models where the glasses on the catwalk. The fashion industry provides a great way for consumers to visualize new possibilities and challenge old realities.
Christopher Burch (Forbes.com) envisions a future where technology and fashion can only make one another better – more functional, more fashionable – he sees no losers, only creative winners.