Bridget Scarr’s Journey from Conceptualizing Ideas of Others to Realizing her Own

Bridget Scarr is a multi-talented content writer and producer. Her productions appeal to diverse audiences on television, the digital world and print media. She exudes intelligence, creativity and critical thinking.


Over the years, she has influenced creative teams of between five to two hundred and twenty people to achieve particular production outcomes. For over fifteen years, Bridget has served as an executive producer. She has production mastery in animation, entertainment, lifestyle, and drama programming. Bridget used her role as producer to give life to other people’s propositions.


Currently, Bridget Scarr is the head of partnerships, strategy and content development at Colibri Studio. She concentrates on the overall development of projects through collaborations and partnerships with broadcasters and creative teams. Colibri enables her to express her ideas through digital content, televisions, exhibitions and virtual and augmented realities.


Bridget brings ideas to life based on the inspiration and the project at hand. She intends to make sure the targeted audiences receive the intended stories. Depending on the platform that hosts the production, Scarr customs the stories to reflect the desired mood, time and setting. She also factors in expectations, intended purposes of the production, the influence of technology and the history behind the production. Bridget Scarr spends time researching available mechanisms that can visualize an idea effectively. Once she has identified the setting, she scouts for actors and partners to develop the concept into a masterpiece.


The current emphasis on the utilization of virtual reality positively to represent various aspects of life excites Bridget Scarr. There are unlimited possibilities created by immersion and interactivity. The best part about virtual reality is that it mimics current scenarios and can stir your emotions if made right. Virtual reality is a power an educative tool in modern day learning.



Bridget Scarr’s ideal day starts with meditation to help her focus and energize. She also uses meditation to hone her creativity. The rest of the day depends on the objective set. Bridget takes a time out once in a while to bond with her son and family. A nature break helps her connect with her environment in a meaningful manner. She also uses her spare time to catch up with the industry news.


Bridget’s advice to the younger generations is to conquer fear, appreciate processes, use your talents and gifts and trust in yourself. Nevertheless, do not forget to thank the people that support and love you unconditionally.


Connect with Bridget Scarr on LinkedIn.

Nathaniel Ru Talks about Sweetgreen’s Success

Most of the time, co-founders exaggerate their company’s success, but that’s not the case with Nathaniel Ru’s Sweetgreen. Sweetgreen is a masterful creation that combines healthy and fresh with organic and local, and that’s not just about the food. Although fresh ingredients are a big deal at all 40 Sweetgreen locations, they also focus on the customers just as much.

When the trio of co-founders started Sweetgreen, they wanted to create something totally different. They achieved this by looking at what other restaurants did and starting from scratch. Their idea quickly grew into a national high-end salad chain, backed by several big-name investors.

The advantage to opening a restaurant these days is having better technology. When Sweetgreen first opened, they were one of the first restaurants to embrace online transactions. To date, almost one-third of their transactions occur online or through a mobile app. It was important to Ru that the company embrace technology.

The trio also approached management differently. Neither of them were fans of big corporate headquarters. Corporate headquarters removed the personal connection with customers.

Sweetgreen is all about making the customers happy with more than just salads. To achieve their dream, the co-CEOs created their own form of management.

At least five times a year, they shut down most of their offices, and all of their employees take turns working in the restaurants. It’s a brilliant way to say closer to customers and allows the co-CEOs to grow the company the way they want.

From the start, Sweetgreen found success. The fact that Nathaniel Ru, Jonathan Neman, and Nicolas Jammet met set them up for success. All three men’s parents were also successful entrepreneurs, and the trio met in an entrepreneurship class at Georgetown University. Sweetgreen’s success was just a matter of time.

At least, that’s what it looks like. Back then, the boys had no idea what would happen. After graduation, they noticed a lack of healthy food options in the Georgetown area. It only made sense to start a health-based restaurant near campus. Despite a rough winter break, their first restaurant survived the first year.

That first year showed them that they could overcome anything. Eventually, that made them think they could continue running the company by themselves. They learned they should’ve built a team sooner rather than later.

Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Goettl Air Conditions Continues To Honor Customers With Great Service

When Ken Goodrich purchased Goettl Air Conditioning in 2013 he was walking into a potential disaster. The once customer oriented company which customers loved had fallen into hard and difficult times.

Goettl Air Conditioning had been established in 1932 by the two brothers Adam and Gust Goettl. They introduced refrigerated air conditioning and evaporative coolers to the dry and arid communities of the southwest, essentially changing people’s lives for the better.

The company ethic of fantastic customer service had gone by the wayside when a large national management company purchased Goettl in the nineties. Goodrich saw that the larger company’s focus was more on the bottom line and the money than it was to the customers.

Goodrich had spent the majority of his business career on the resurrection of failing companies and he quickly saw that profits were down and customer frustration was at an all-time high. Employees weren’t too happy either because they were at odds with attempting to keep customers happy with the limited support.

Goodrich immediately went into action and scheduled visits with customers and employees to reassure them that things were about to change. He put into place a 100 percent satisfaction guarantee on all products, services, and parts – everything so that people could again have confidence in the Goettl Brand.

The bar was also raised as far as customer interactions that were brought to a higher level. Customers fell in love with the Goettl Maintenace Program where for just $12 per month they got free annual inspections for their air and heating units, emergency service no matter the season, and discounts on parts and service.

As noted by BizJournals, a significant move was made in the acquisition of Walton Heating and Air in Southern California. Goettl had been big in the Phoenix, Tucson and Las Vegas markets, and now Southern California opened up a new market. Goettl had always emphasized the residential markets while Walton’s had been big in the commercial HVAC markets.

Now the strengths of each company complemented the other. Todd Longbrake, the former owner of Walton’s stated that he had done all that he possibly could to grow the company, but he had reached the peak of what could be done. After the acquisition the Southern California branch grew ten times as large.

Goodrich kept Longbrake on as company Sales Manager and field supervisor. Joining forces was the best strategy for both companies and customer satisfaction is at an all-time level of excellence. Follow him on Twitter for more

Fabletics Moves Out Into Mainstream

It is safe to say the Fabletics is moving out into the mainstream when it comes to competing with other athletic clothing companies. This is the company that has capitalized heavily on the athleisure wear that is becoming so popular with female consumers today.


Kate Hudson is at the height of the growth for Fabletics, and she appears to have her mind set on becoming a dominant force in the athletic clothing industry today.


A ton of people are talking about the way that Fabletics is growing, and this gives Kate Hudson all the more reason to keep moving ahead with her company. She has become a very visible force in the industry, and people are getting the chance to actually see the way that she has been able to maneuver and make this company work even when she is so heavily connected to the entertainment industry.


She is never wavered in her dedication to her craft in entertainment, but Kate Hudson has continued to work heavily on the business aspect of promoting Fabletics. She has a strong hand in the development process of clothes for Fabletics, and she also has a great amount of interest in the way that this company is being marketed.

There definitely are a lot of things for consumers to take interest in when it comes to the way of Fabletics has transitioned over the years.


In the very beginning there was only access for Fabletics to be a company that was linked to clothing that was primarily designed by Kate Hudson. Today Kate Hudson has transitioned and actually partnered with another celebrity by the name of Demi Lovato. This is a limited partnership, but Kate Hudson has brought Demi Lovato in to add her own sense of style to Fabletics. This gives consumers even more options when it comes to the type of clothes that they have for working out.


It makes perfect sense for people to get connected to this type of company because it actually speaks to a crowd of young consumers that we’re looking for something different like this. It is no longer the company that is just providing clothing options for online shoppers. Today there are so many customers that are interested in this brand that are going to the physical stores. This is what Kate Hudson knew she wanted to do early on. She knew that opening physical stores would be the gateway to even more access to clothes that may have originally been found on the website.


This is what is typically referred to as reverse show rooming in the e-commerce industry. People may go to the website and check out the clothes that are listed online, but they may have a desire to go into a physical store and try these clothes on before they make a purchase. This is what Kate Hudson has factored in as a motivator to open more stores. She knows that some customers that may never shop online will inevitably shop in stores.